THE ALBANY THEATRE

The Albany Theatre in Deptford recruited us to create a set of identities, visual language and design templates for their Youth Programmes aimed at 8-25 year olds. The design templates had to work across multiple formats such as posters, flyers, table-toppers, social media and event banners. Our solution used a contemporary colour palette taken from inspiration found in the local community and worked as a development to existing brand guidelines. We employed a dynamic crop of the logo to create a frame for a single hero image and used a tint and half-tone treatment to overcome any resolution and quality issues and aid consistency across different formats and programmes.

Once a key image was established posters were created ranging from A4 all the way up to A0.

Flyers and leaflets with full event and course details.

A series of posters using the template across numerous projects and seasons. The template has flexibility built in to allow for sections to be removed to give more extensive content or different photos crops room to breath.

Outdoor banners used around the outside of the building